To increase your sales create a sense of urgency when selling a product or service.

Some target markets care about price; others care about exclusivity – being one of a few people who have this product or service. Others care about having a product or service before others.

What does a sense of urgency get the seller?

Most of us are procrastinators – we put off doing the things that are not immediate. And often times we never get back to those non-urgent things we meant to do.

If you are selling a product or service but offer no sense of urgency for the purchase, people can decide to buy later. Then, of course, people often forget about their decision to buy.

There are various ways to create a sense of urgency:

One way would be with price: The first 100 people to buy get the product or sale at half price. You don’t know if you’ll be one of the first 100 people unless you buy immediately, so you are motivated to buy now.

And there’s this variation of price – this introductory offer is only good for one week. After this week the price will return to its regular price.

There is the variation that calls for promotional partners who add to your product or service by providing one of their products or services for free if you buy the offered product or service now. Again, this can be a strong motivation because you get “free” products or services with your purchase.

Plus there’s the limited quantity sense of urgency – there are only 100 imported cashmere shawls for sale. You had better buy right now if you want one of those 100.

Which strategy is best for your target markets?

When deciding on what you will use to create a sense of urgency, you need to take your market into consideration. If your target market is sensitive to price changes, then one of the price techniques is a good strategy. A limited quantity sense of urgency may be a good strategy if your target market likes to be innovators.

Many other factors can influence which of these strategies is the best at any one time. For example, the season of the year or the unusual climate change or any number of factors may impact which sense of urgency strategy you use at any particular moment.

Always deliver the promised value whichever sense of urgency strategy you do use. You want long-time customers, not just a single purchase.

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Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose company website is http://www.MillerMosaicLLC.com . If you liked this article, you’re going to love her free report on “The Top 3 Internet Marketing Elements” – download the report now from http://www.SuccessfulProductLaunches.com

Many entrepreneurs start their business with tons of excitement and passion for their new venture but quickly realize that operating their own business is hard work. Once that realization sets in and real business problems begin to surface, it becomes very easy to become disgruntle and to lose your passion for what you originally set out to accomplish. Passion is defined as an intense, driving, or overmastering feeling or conviction. A strong liking or desire for or a devotion to some activity, object, or concept. – Merriam-Webster In the beginning, it is passion that creates the energy to keep you moving in a forward direction , builds the excitement for the next project and helps you overcome your fears and obstacles as you venture into the unknown. It is extremely important to remain positive and passionate about your business and to allow that passion to create positive energy that will surround you and your business and propel you to new heights.

1. Remain focused at all times

When issues or challenges arise, use your passion to motivate you to find a solution. Passion is infectious and people are attracted to positive situations like moths to a flame. Don’t get caught up in the daily grind, really make it an effort to remember why you were so excited in the beginning and hold on to that passion each and every day and use that passion to BLAST your profits to new levels.

2.Listen to the people around you

Surround yourself with positive individuals who motivate, excite and remind you why you are in business. The right individuals will build you up with a “can do” attitude and offer you support when you need it the most. Your customers, employees and business partners are on the front lines, listen to them to understand your market, your industry and trends.

3. Stay true to your original purpose and vision

As businesses begin to grow, they are presented with many different opportunities. Some are wonderful and bring synergies and advance solutions, some move you away from your original business design. Stay true to your original mission, purpose and vision and you will remain passionate.

4.Systematize, automate and outsource

Many entrepreneurs lose their passion when they become overwhelmed with working in their business rather than working on their business in a strategic position. It is the day to day activities that make your business feel like hard work. Put systems in place to automate and outsource everything that you can so you can remain focused on the tasks that make your passionate.

5. Join a mastermind group

Being surrounded by like minded entrepreneurs who are on the same journey as you can be not only a rewarding experience but will keep your passion at its highest levels. A mastermind group is full of ideas; motivation and support that will help drive your passions into profits.

6.Hire the right team

Many entrepreneurs try to go at their business alone and believe they know how to do everything but the truly successful, surround themselves with the right team of experts. Hire the right team in the areas where you are not strong and ensure they share your passion. Not only will they advise you on your business matters, but will contribute their own passion to your culture creating a winning atmosphere.

7.Work with the right business coach

Most entrepreneurs are experts in their technical skill but are not experts in running a business. Working with the right business coach will provide you with the missing ingredient to a truly successful business that is independent, objective and invested in only your success – A winning combination.

Now imagine a business environment where all the people are ignited with passion at serving the needs of the customer, both internal and external, providing the best service and being innovative, creative and engaging. That could be your business if you follow these seven tips to keep your passion in your business.

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Kellie D’Andrea is the creator of the BLAST 9O Day Coaching Program and teaches biz owners how to build the business of their dreams for a life of freedom, profits and fulfillment. Interesting in growing your business, sign up for her FREE mini course “The Empowered Entrepreneur” and learn how to take the journey to freedom, profits and fulfillment at http://www.kelliedandrea.com