2009 November 01 |

Archive for November 1st, 2009

Put your marketing on Autopilot

Would you be surprised if I told you I’ve actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don’t have a full practice, or at least not consistently. WHY?

The reason is simple. They don’t market consistently. What usually happens to most self-employed professionals is they get caught up in the everyday of their business and when they have clients, they focus their entire days on those clients.

Until the clients leave and the well runs dry. So, then, they find themselves digging their well when they’re thirsty. This is the scenario many of my clients tell me about: because many marketing consultants know WHAT to do, when need clients, they market, market, market, market, and sign up a bunch of new clients. Then, because they have all these new clients, they stop marketing. No time to market!

But, sooner or later, the well runs dry once again and they have to start marketing furiously again. So they, market, market, market, and they again sign up a bunch of new clients. Then the same thing happens and they start living this unbearable life of Feast or Famine, an intolerable roller coaster they wish they could stop.

The solution: you can eliminate “Feast or Famine” by being systematic about your Client Attraction and putting your marketing on autopilot. The only way to make sure you always have a full practice is to ALWAYS market. The best way to do that is to make all the pieces of your marketing pie run on a system, like a well-oiled machine that doesn’t need you to be there the whole time, just once in a while to make sure everything’s going smoothly.

As clients get to know me, they tend to see how fanatical I can be about systems. I’ve created systems for EVERYTHING, probably because I wasn’t always a very disciplined person by nature. So to counteract that and to always have a full pipeline of ideal clients, I make sure everything I do runs like clockwork.

There are very specific marketing activities that I do morning and afternoon, daily, weekly, monthly, quarterly, yearly. And actually, many of these things are so systematized that they’re delegated, outsourced and automated, so that most everything I do in terms of marketing is done without my needing to do anything. I set these things up ahead of time and then all I have to do is show up. I don’t ever have to worry about what I have to do next. It’s already in my calendar.

This is the one thing that very few people teach you about getting clients consistently, yet I think it’s one of the most crucial. If you don’t set things up to be systematic, then you won’t stay on track. If you don’t stay on track, you won’t market consistently.

If you don’t market consistently, then you won’t take action and get results consistently. That means you’re going to have a much harder time keeping your practice consistently full, UNLESS you set things up to work on their own, with a little tweak from you here and there.

    Your Client Attraction Assignment:

Set up systems for everything in your business that relates to marketing and Client Attraction. Figure out what you will do daily, weekly, biweekly, monthly, quarterly, and yearly so you too can go from being undisciplined with not enough clients, to disciplined with a full practice.

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As you begin to systematize your marketing, you may be wondering what to actually DO daily, weekly, monthly, quarterly to attract lots of clients. That’s where the Client Attraction Home Study System comes in. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. http://www.TheClientAttractionSystem.com .

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Increasing Sales Through Strategic Internet Banking

For Product and service provider advertisements internet has become the important medium. Internet also places ads for companies which can afford print, radio and TV Radio and TV for advertisements.

Things that are to be kept in mind before advertising your ad to target customers;

    1. Place your ad in the websites which are frequently visited by your targeted customers to increase their attention.

Place your ad in the websites which has external linking to other sites so that people can get to the site where your ad is placed even if they are browsing a different site. Check if many of your competitors have ads on this site.

    2. It is expensive to place ads on site.

However; there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site. Site owners sent newsletters to the mailing list members who visit their websites regularly.

To boost search engine ranking place helpful links in your web site. By placing helpful and useful links in your websites increases the importance of your sites content.

    3. To set limits on daily expenses Pay-per-click (PPC) is a good method in Internet marketing.

You will only need to pay for the ad if the link is clicked. There are also services that help you determine effective keywords and monitor the PPC results.

    4. Choose your domain name wisely.

Having product related domain names help consumers remember your domain that they can go back to your site even without the links.

    5. Use keywords strategically to increase the placement priority in search engine.

Make sure you have useful content on your sites. To increase the customer’s confidence in your site avoid useless information or annoying repetition of keywords or any other redundancies.

    6. To get to your site easily place keywords which are thought by your target customers.

To place your site in the top of search results use specific keywords or key phrases that describe your product services perfectly. Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

    7. Check on the expenditure spent on placing links on frequently

visited sites and PPC. Track your ads.There are services that allow you to monitor PPC transactions and how many of these end in sales. To get good revenue you always need to consider if the ads that you have placed on these websites are getting you to your target consumers.

Finally consider on marketing products and services and sell the benefits which will help your marketing strategies a lot if highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

By Strategic advertising and linking, together with useful content, can get you to the top of the search results while many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn’t mean that your website has to be stacked under your competitors’ websites when presenting search engine results.

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Mike is a post graduate and is associated with medical transcription, medical billing services and development of MDCare EMR for more than 10 years. Please visit our websites http://www.vinfonet.com and http://www.mdcareplus.com for further details.

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