1stebiz.biz - small business articles and small business tutorials - Part 3

6 Search Engine Tips To Help You Get The Best Search Rankings Possible

If you have an internet business then it is essential you use search engine marketing to get visitors to your website. To help you do this you must know some search engine ideas that will assist you successfully get good results with any search engine.

If there are some things that you don’t understand then you need to take time to research them until you do understand what they are. Here are the most important tips you need to know about.

1. The meta tags and keywords that go in the HEAD section of your site is what the search engines read. It is critical to research the keywords people are researching information on the Internet for.

Then write a short description about your site and place it in the HEAD section along with the keywords you are going to use. Make sure the keywords are relevant to your site or this could hurt your search engine rankings.

2. Make sure the content on your site matches the meta tags you used. It is also important to keep writing fresh, quality content for your site. Search engines are always on the lookout for a unique content.

If you add articles to your site on a regular basis then your site will start to get the good search rankings. Just keep in mind in order to maintain those rankings you mosques continue writing articles and adding them to your site.

3. Blogging – Start a blog about your business that links back to your main site or your blog can be your main website. A blog is the easiest way to get search engine traffic if you keep it updated with your fresh content.

4. Be sure you have a site map that lists all of the links for your site. This makes it simple for search engine spiders to read your site.

5. Set up a reciprocal links page because this will help your site in a couple of ways but the most important is that search engines like sites that have others linking to them. If you set up this type of page you can easily have people start linking to you in no time.

6. Not only do you need to write articles for your site but also to submit to article directories and forums and any other place you can find to submit them online. This will help get you traffic and search engines love new articles.

These are the most important search engine tips you need to know to help you get better search engine rankings. Just remember this type of advertising method is an ongoing strategy so be sure to educate yourself on how to use it correctly.

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Suzanne Morrison owns a online business ideas website that teaches average people how to achieve a higher seach engine rankings. Visit it today for her very helpful Free SEO Course. http://www.3StepsToSearchEngineSuccess.com

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Owning Page 1 of Google for Your Name

Have you ever Google your own name?

How many of the listings on page 1 are about you?

How many are about some other jack ass that just happens to be lucky enough with the exact same name as you?

If a potential client or customers is researching you, the first place they will go to (in most cases) is Google. Of course, your website should be there, but what are some other easy ways to own the 1st page with more content about you?

It’s actually not terribly hard, and it doesn’t require a whole lot of work.

Just create profiles on these social media sites, and be somewhat active, and you will rocket to the top within weeks or even days if your name isn’t too competitive.

Amazon.com – since we all know “poor people have big televisions and rich people have big TV’s” …all of us should have a large collection of books. If you read, why aren’t you ordering all your books Amazon.

Amazon lets you to make a profile that includes all your relevant info…and lets you review books (and anything else they sell…which is just about everything). Each review links back to your profile and once you get enough links you will start to see it pop up in the search results.

Naymz.com – this is probably the only site on the list you haven’t heard of, and I don’t really use it at all…but it’s on the first page of the search engines for my name. All I did on Naymz was set up an account when a friend sent me an invitation, and then sent invites to my contact list. That was it.

I’ve gone in maybe 5 times in the last 2 years to manage invite requests. Don’t expect to make a lot of valuable connections here, this is just super easy to get set up and see fast results.

Facebook.com – if you aren’t highly involved with Facebook already you’re a big marketing chance. Get your account set up, then, just like with LinkedIn, upload your contact/client/prospect list. However, don’t add more than 500 connections in one day. Once you have enough friends you can set up a vanity url. Then, choose a variation of your name (i.e. facebook.com/brian.horn). If you build a decent sized Friends list, you should see it at the top of the search engines.

Twitter.com – not to beat a dead horse, but Twitter is a must for entrepreneurs.

Side note: I just got back from speaking engagement at a Social Media Summit in Las Vegas very early this morning (this blog post is actually being typed 30,000 feet in the air somewhere over Utah), and had a chance to meet Tony Hseish, who is the CEO of Zappos.com. Very cool guy who is extremely active on Twitter.

You need to be interacting with your clients and potential clients in this new media or another person will, but if you need an another excuse, its quite easy to get your Twitter page to rank of the search engine also. Like the others I mentioned, just create a vanity url with your name, and start getting as many connections as possible.

LinkedIn.com – LinkedIn is more of a tool for people in the corporate world, and I reeally don’t us it at all. But you can still get it to rank on page 1 of Google. Use a vanity url with your name or company name (whatever you are trying to rank for). Fill it out completely and try to get a few recommendations. You can upload your email list and quickly find out which ones are active menbers.

You can also upload your client email addresses, or even your prospect list (I highly recommend connecting with everyone…especially now that Linked In can automatically receive your Twitter updates…you don’t even have to login to LinkedIn to keep fresh content.

Very cool update that came out a few days ago. All your contacts within LinkedIn will link back to your profile. The more links back to it, the better. Get enough and your profile will start to rank.

Summary

So there you have it…5 social media sites that allow you to create profile that can rank on page 1 of Google for your name.

I didn’t spend any time trying to make this happen for myself, it was just a pleasant side result of being active in other social media/social networking sites. Although I have been able to replicate it for some of my clients.

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Brian Horn, of HornDog Search Marketing, is recognized by many as the “Glazer-Kennedy Secret Weapon” because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. He recently released product that walks you through the process of ranking a website on page 1 of Google (http://www.beonpage1ofgoogle.com )

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